Rail yard operations are often hampered by inefficient workflows, data problems, and limited visibility into real-time conditions.
Rail yard operations are often hampered by inefficient workflows, data problems, and limited visibility into real-time conditions.
The challenge
Traktive wanted to build an all-in-one solution for rail logistics.
Traktive wanted to build an all-in-one solution for rail logistics.
The goal was to fill a gap in the market by developing a centralized data hub that simplifies the complexity of logistics management and empowers users with the information and tools to take decisive action.
The goal was to fill a gap in the market by developing a centralized data hub that simplifies the complexity of logistics management and empowers users with the information and tools to take decisive action.
My Role
Discovery
Competitor analysis
Low & high fidelity prototyping
Usability testing & validation.
Discovery
Competitor analysis
Low & high fidelity prototyping
Usability testing & validation.
Year
2024
About the company
Traktive is a B2B all-in-one, AI-powered platform that streamlines rail operations, with a focus on cost-saving insights for smarter decision-making.
The process
Together with the client, we talked to business owners and potential users to gather requirements, uncover pain-points, needs and challenges.
The process
Together with the client, we talked to business owners and potential users to gather requirements, uncover pain-points, needs and challenges.
Empathizing
Empathizing with users is one of the most important things on the design process. We organized user interviews to learn about who the users are, how they work, and what are the challenges that they face on their daily activities. This in-depth understanding allowed us to tailor our designs to their specific needs and pain points.
Empathizing
Empathizing with users is one of the most important things on the design process. We organized user interviews to learn about who the users are, how they work, and what are the challenges that they face on their daily activities. This in-depth understanding allowed us to tailor our designs to their specific needs and pain points.
The opportunity
How might we give rail operators a clearer, real-time view of their operations so they can make faster and smarter decisions?
How might we give rail operators a clearer, real-time view of their operations so they can make faster and smarter decisions?
The opportunity
How might we give rail operators a clearer, real-time view of their operations so they can make faster and smarter decisions?
THE PAIN POINTS
The lack of tailored software leads to data bottlenecks and fragmented data access.
Legacy systems fail to provide a holistic view of operations.
Processes are time-consuming, resulting in costly errors for the business.
Record keeping and asset tracking are inneficient.
THE NEEDS
A solution that consolidates data and provides actionable insights
A platform that transforms rail logistics into a streamlined, data-driven operation
Proactive cost management and real-time asset tracking
Actionable, organized and easily accessible information about operations
THE PAIN POINTS
The lack of tailored software leads to data bottlenecks and fragmented data access.
Legacy systems fail to provide a holistic view of operations.
Processes are time-consuming, resulting in costly errors for the business.
Record keeping and asset tracking are inneficient.
THE NEEDS
A solution that consolidates data and provides actionable insights
A platform that transforms rail logistics into a streamlined, data-driven operation
Proactive cost management and real-time asset tracking
Actionable, organized and easily accessible information about operations
The solution
The solution
