The challenge
My Role
Year
2025 - Currently
About the company
Inconsistent Visual Language & No Design System
Components, styles, and visuals vary widely across the product, with no shared documentation to align teams. This inconsistency has compounded over time as different teams built redundant flows independently, making the experience feel disjointed and hard to maintain.
Cluttered Screens & Unclear Hierarchy
Key information competes for attention, making it difficult for users to know where to focus or what to do next. Without a clear visual hierarchy, even simple tasks feel overwhelming.
Fragmented Interactions & Navigation Friction
Interaction patterns are inconsistent across the product, and navigation lacks the clarity needed for users to orient themselves and discover what they're looking for with confidence.
Accessibility & Alignment Gaps
Spacing, alignment, and contrast issues create a rough, unpolished experience, falling short of accessibility standards and leaving a portion of users underserved.
The opportunity
Goals
Align Teams Around a Shared Vision
Bring designers, engineers, and business stakeholders together under a common understanding of the product's direction: defining the strategic role of each AI solution and what success looks like for an enterprise-grade platform.
Define the Foundation for a Scalable Experience
Establish the design principles, scope, and sequencing needed to guide redesign efforts, ensuring every decision is rooted in clarity, scalability, performance, and security.
Bridge Design and Technical Complexity
Account for the real constraints of an AI-first platform: from model response times and API outputs to knowledge ingestion workflows, so that usability improvements are both user-centered and technically grounded.
With no existing system to build on, I designed and documented a full-scale design system from the ground up. Every decision was built to unify the visual language and speed up engineering handoff.
Users relied heavily on AI tools but were slowed down by unclear inputs and non-standard UI patterns.
Navigation contributed to repeated errors and support tickets.
Users improvised external tools (Notion, Excel, manual documents) to fill product gaps.
CSMs struggled to onboard clients due to the platform’s complexity.
Testing & Cross-Team Validation
Interactive prototypes were tested with:
Customers using real workflows
CSMs testing onboarding scripts
Sales validating demo scenarios
Engineers reviewing feasibility
Feedback loops were fast and iterative, ensuring designs solved real problems and aligned with technical reality.
Development Support & Handoff
To accelerate implementation, I delivered:
Detailed Figma specs
UX guidelines and component documentation
Accessibility and behavior notes
Flows annotated for engineering
Loom walkthroughs explaining rationale
Quick QA support during development
This significantly reduced back-and-forth and improved release speed.









